Zeelo eases Ricoh Arena access for Wasps fans

Date: 30 Jan 2018


Wasps Rugby Club are partnering with coach company Zeelo to serve its wide-reaching fan base.

Zeelo uses its AI platform RINA to help local coach companies identify demand for new and popular routes.

Barney Williams, Co-founder at Zeelo, said: “Nothing beats the atmosphere of match day at the Ricoh Arena, and through our partnership with Wasps we will enable as many fans as possible to enjoy that experience, with the least hassle involved in getting to the stadium.”

The new service will launch for Wasps fans ahead of the club’s Anglo-Welsh Cup clash versus Leicester Tigers on Sunday February 4 (1pm kick-off), with routes running to Coventry’s Ricoh Arena from Maidenhead, Hillingdon, High Wycombe and Stratford-Upon-Avon, with more routes planned in the future.

Scott Paul, Head of Ticket Sales at Wasps and the Ricoh Arena, said: “This is a really exciting partnership using modern day technology to make it easy, convenient and affordable for our fan base to follow the team.

“We have trialled this service with Zeelo from Stratford-upon-Avon for our last two home games and it has been a resounding success, selling out a 49-seater coach on both occasions – and as a result we are rolling this out further.

“While the club’s roots are now firmly in Coventry and the West Midlands, we still have a significant proportion of fans that travel up from the South East and we feel this service fits their needs.

“Zeelo are doing some really exciting things already in terms of fan engagement and are very forward thinking in terms of their operations.

“The hope is that, in the long run, we will be able to add more West Midlands services to the portfolio which will make the Ricoh Arena much more accessible to Wasps supporters from other West Midlands areas including Worcestershire, Staffordshire and Shropshire so that they can enjoy match days in comfort and with like-minded supporters.”

Current routes to the Ricoh Arena from Stratford-Upon-Avon, Warwick and Kenilworth are also being taken over by Zeelo.

Barney Williams, Co-founder at Zeelo, added: Zeelo is built around our proprietary AI platform RINA, which scours the web and finds any gaps in the existing transport network between sports fans and their home stadium. We have built close relationships with leading coach operators Johnsons and Westbus to put on services which take Wasps fans from near their homes right to the team’s front door.

“We’ve cut our teeth with a number of football teams, carrying tens of thousands of enthusiasts last year alone. Wasps fans who might have previously had to take long and expensive journeys can now take an easy coach journey with like-minded people to and from the match, and with our app they can even track their coach from afar so there is no stress!”

For more information about coach travel to the Ricoh Arena, visit https://zeelo.co/t/wasps