Wasps commercial team launch affiliate partnership scheme with a deal confirmed with a multi-million pound civil engineering contractor
Date: 25 Oct 2018
O’Brien Contractors, based in Leamington Spa, is the first business to become an affiliate partner with Wasps – a brand new initiative recently launched by the club.
Membership will give the firm exposure on the Ricoh Arena’s new giant 188 sq metre LED screen and around the stadium on Wasps match days, as well as exclusive ticket offers for staff and access to hospitality packages.
Stuart Cain, commercial director at Wasps, said: “This is a fantastic opportunity for us to work with O’Brien Contractors not only on a match day, but to explore ways we can work together on our own existing projects to support the wider community.
We have hundreds of businesses come together for Wasps matches every year, and to have a new signing on board as big as O’Brien Contractors – who have an annual turnover of £30 million - further strengthens Wasps and the Ricoh Arena as a leading leisure destination for the business community.
“Our affiliate partner scheme ticks various boxes for businesses such as advertising their brand to thousands of supporters while simultaneously treating clients and employees, and networking with like-minded businesses.”
O’Brien Contractors are also using the partnership with Wasps to highlight the firm’s flexibility across the civil and sporting arenas by launching a campaign called Raise Your Game.
The business has been a part of the Midlands development and construction industry since 1958 when the company was founded by Tom O’Brien, the father of current Directors, Peter and Mick O’Brien.
Peter O’Brien, managing director at O’Brien Contractors, added: “This is a great opportunity for O’Brien Contractors and O’Brien Sports to be associated with a world-famous, prestigious club such as Wasps.
“As a business we have watched the proactive approach Wasps have adopted in establishing themselves in the area, and we are extremely proud to partner with them.
“The partnership has already generated enquiries as a result of our association with Wasps, and we look forward to maintaining and developing our relationship with the club.”