WASPS AGREE CLUB-RECORD DEAL WITH HUMMEL

Date: 29 Apr 2021

 

Wasps are delighted to announce a Club-record technical and retail partnership with iconic sportswear brand hummel.

The long term agreement, which comes into effect for the start of the 2021/22 season, will see hummel manufacture and supply Wasps with bespoke playing, training and travel wear for the Men’s, Women’s and Academy rugby squads, the netball team, and the Club’s coaching staff.

The iconic Danish brand, founded in 1923, have a rich heritage and are one of the most recognised sport brands in the world. The deal will be the first partnership of its kind for hummel in both rugby union and netball.

hummel is represented in the UK and Ireland by its exclusive Brand Partner Elite Group who, as part of the agreement, will develop and deliver a comprehensive retail offering, as well as operate the Club’s physical and online retail stores.

Wasps Chief Commercial Officer, Adam Benson, said: “The fact that hummel were committed right from the outset to developing an agreement that covered the entire Wasps Sport programme was really important.

“There are ambitious plans to grow the Wasps brand and hummel are an ideal partner to help us achieve that. Everyone at the Club is really excited by the discussions that have taken place and we look forward to working with hummel to deliver a fantastic range of kits and merchandise.

“I would also like to place on record my sincere thanks to Under Armour for all their support over the last six seasons.”

Allan vad Nielsen, CEO of hummel, added: “We are delighted to add the Wasps’ teams to our UK portfolio. We look forward to developing some amazing new technical products and a range of merchandise for Wasps fans of all ages."
 

About hummel


hummel is a Danish sports and fashion brand with a history dating back to 1923. hummel designs, produces and markets sportswear, training wear, equipment and trainers for adults and children. Through the four product categories of team sport, footwear, kids and sport lifestyle, as well as selected premium co-labs, hummel delivers new styles multiple times during the year with a mix of retro and contemporary trends.