Tinker Taylor and Lima Sopoaga
Date: 21 Jan 2019
Lima Sopoaga is turning heads after making his mark outside of Birmingham’s Custard Factory.
Capped 18 times by the All Blacks, Lima has put his off-pitch artistry to the test by spray painting a ten-metre tall mural of himself in action on the side of a building opposite the entrance to Digbeth’s Custard Factory, with more than a little assistance from local street artist Panda.
The mural of the attacking 27-year-old fly half – who has contributed more than 110 points to Wasps so far this season – depicts him racing through to the try-line and making his mark in a new country, having joined the Club from the Highlanders last summer.
The link up came after video content agency Tinker Taylor chose to sponsor Sopoaga as part of the Wasps player sponsorship scheme.
The Sopoaga-themed street art idea was the brain child of Sam Taylor, Creative Director at Tinker Taylor.
Taylor, who is also a Junior Rugby Coach at Camp Hill RFC, said: “The graffiti symbolises just how big a player Lima is – he is one of the most exciting fly halves in the world at the minute, and he is going to be a massive player both for Wasps and the English domestic game over the coming years.
“Lima is a great player to sponsor. He is as passionate, committed and excited about rugby as we are about film-making. The opportunity to produce a fun, creative video was too good an opportunity to miss.
“People are used to seeing a lot of street art in Digbeth but such is the gigantic nature of Lima’s graffiti, it will no doubt make people take a second glance as they go about their day-to-day business.
“Lima was really generous with his time, spending eight hours in the freezing cold with Panda and the Tinker Taylor crew, to produce a 60-second video for social media, something we know a bit about!”
Sopoaga added: “It’s been an eye-opening six months for me and my young family moving to a new country and experiencing a new culture but I’ve come to this country to show everybody what I can do on the pitch, and that’s what this street art signifies - me making my mark.
“I had so much fun on the set - Panda’s street art skills are crazy!”
Click here to find out more about Tinker Taylor.