SHY Shading join Wasps Affiliate Partner Programme for 2019/20 season

Date: 4 Oct 2019

Wasps are delighted to announce that SHY Shading, based in Letchworth, have joined the Affiliate Partner Programme for the 2019/20 season.

As part of this agreement, SHY have installed state-of-the-art motorised blinds in Ricoh Arena’s Premier Lounge, offering a complete black-out solution, especially useful for non-matchdays.

Wasps Chief Executive Stephen Vaughan said: ‘’SHY are one of the best in the industry and to see their actual product installed in one of our largest event spaces is testament to Gerrard and his team.

“We are extremely excited about working with SHY on this partnership and look forward to supporting them on their exciting activation ideas throughout the season.”

SHY Shading is a leading commercial roller blind specialist in the UK, designing, manufacturing and testing all their products in-house.

Gerrard Herring, Managing Director at SHY Shading, added: “We were delighted to be approached by Wasps Rugby and Ricoh Arena to discuss an Affiliate Partnership. It was clear that they had high expectations to enhance the stunning pitch views from their Premier Lounge for hospitality purposes, whilst achieving room darkness for their numerous presentations and exhibition events.  

“SHY Shading worked with the stadium team to provide a full turn-key solution, utilising our large ZIP gravity drop blinds with build-in obstacle detection technology. Neatly colour-matching the hardware to the windows, the blinds retract so an uninterrupted view of the pitch is enjoyed when they are not in use. 

“We look forward to continuing our partnership and supporting Wasps in the season ahead.”

For more information about SHY Shading click here. To learn more about the Wasps Affiliate Partner Programme or anything else commercial-related at Wasps, please contact the team by emailing