Purity Brewing & Wasps Launch Limited Edition ‘Wasps Gold’ Ale

Date: 16 Sep 2020

Purity Brewing Company and Wasps Rugby are delighted to announce that they have created an exclusive new beer so that fans can enjoy the great taste of Purity at home as they watch the final games of the season and support the team’s charge for the playoffs. 

Wasps Gold is a true collaboration and brings to life the taste and matchday experience from the Ricoh Arena. A refreshing crisp and zesty golden ale, Wasps Gold is brewed using Maris Otter, Caragold, Caramalt and hopped with Bobek and Citra to create a very refreshing and easy drinking beer. 

Working throughout the Covid-19 lockdown with the team at Wasps Rugby, Purity wanted to create a beer that would allow Wasps’ supporters to remain close to the team and cheer them on from home as games are played behind closed doors. 

Paul Halsey, Purity CEO & co-founder commented: “We’re really pleased and proud of Wasps Gold and we wanted to brew this beer as a thank you to all the Wasps Rugby fans who have supported us throughout lockdown. We’ve all missed live sport and it is great to see the games and results that Wasps have put in since the restart and we can’t wait for supporters to return to the Ricoh Arena. In the meantime, we hope fans continue to enjoy the Pure Gold performances with a can of our Wasps Gold.” 

Purity Brewing Co. earlier this year announced a multiyear contract extension to remain the ‘Official Ale Partner’ of Wasps Rugby and the Ricoh Arena. Wasps Gold is currently on sale in 12 x 330ml cans and exclusively available via Purity Brewing Co. retail outlets. 

Adam Benson, Chief Commercial Officer at Wasps Sport, added: “We have been working hard behind the scenes with Purity to come up with ideas such as Wasps Gold to make our supporters ‘home’ matchday experience a bit more special.

“On behalf of everybody at Purity and Wasps, we hope you enjoy it just as much as you have done watching the team on the pitch!”

For more information on Purity Brewing Co. please visit www.puritybrewing.com