Olivehorse welcomed as new addition to Affiliate Partner Programme for 2019/20

Date: 30 Oct 2019



Wasps are delighted to announce Olivehorse as the newest addition to the Affiliate Partner Programme for the 2019/20 season.

Based at Coventry University Tech Park, Olivehorse, established in 2012, aim to provide a one-stop-shop of proven knowledge and experience in supply chain planning.

The new partnership means that, as well as giving the firm exposure through branding sites within Ricoh Arena, Olivehorse will be present in hospitality at a selection of games throughout the 2019/20 season.

Further to this, the partnership gives Olivehorse the opportunity to be introduced to Wasps’ key stakeholders within both the commercial and community sectors.

Olivehorse join the Affiliate Partner programme with a prestigious client base that includes a host of blue-chip multinational companies. They were founded by six directors, all of whom boast over 20 years of experience in delivering supply chain solutions.

Olivehorse Managing Director Fred Akuffo said: “’This is an exciting opportunity to partner up with a rugby super brand steeped in rich history as it enters a new era where their appetite for success is stronger than ever.

“The Ricoh Arena is home to world-class sport, business and entertainment and provides a great opportunity for further brand exposure. We look forward to a long-term relationship based on a shared vision of opportunity, inspiration and aspiration.”

Stephen Vaughan, Wasps Chief Executive (Sports), added: “To add such a prestigious local brand to our Affiliate Partner portfolio is testament to the work both parties are doing within Coventry. I personally look forward to welcoming Fred and his team to Wasps matches throughout the season and look forward to working closely with them in the future.”

For more information about Olivehorse click here. To learn more about the opportunities within Wasps commercial, including matchday hospitality experiences, please contact the team by emailing commercial@wasps.co.uk.