Commercial Partnership Manager

22 Jul 2021

About Us

Wasps Sport, made up of men’s and women’s rugby, the academy, netball and the Community Foundation, is one of the best-known names in world sport, with a proud, colourful and diverse history spanning over 150 years.

We have something different to offer you because difference is part of our DNA. We’ve been different from the very beginning. In 1871 we forfeited the right to be a founding member of the RFU when we turned up at the wrong pub, on the wrong day, at the wrong time.

Difference is our strength. It helps us stay ahead of the game. Wasps isn’t a place, it’s about the people. We are Wasps and we don’t do the ordinary. Does that sound like you?


The role

Following the announcement of our new stadium naming rights partnership with Coventry Building Society, we now have an opportunity for an experienced individual with a proven track record in managing commercial partnerships and the ability to build relationships to manage the Coventry Building Society account.

Key responsibilities:

  • Proactively manage and deliver contractual rights and campaign execution to provide the maximum return on investment

  • Manage the Partner Rights Matrix to ensure rights are being successfully managed and utilised, and relationship with the partner remains strong

  • Organise and oversee formalised weekly partnership reviews and planning meetings to ensure that the Partner’s rights are delivered

  • Delivery of contractual partnership assets, partnership planning and activation, campaign building, reporting and potential upsells

  • Support the organisation of partner specific events ensuring timings and logistics are well managed and any promotional materials produced

  • Manage regular communications with Coventry Building Society through meetings, activity plans, contact reports and evaluation updates

  • Develop and maintain excellent relationships with the client, internal departments, marketing agencies, advertising agencies, Media and PR companies

  • Capture, track and measure all partner activities and activations, and provide constructive feedback to internal and external stakeholders

  • Deliver a robust CRM marketing communications strategy and create and build best practice emails to drive engagement, conversions and data collection

What you need:

  • Experienced/capable across all aspects of marketing and sponsorship, including: strategy & planning, activation & rights delivery, integrated communications, results analysis & recommendations, negotiations & renewals, budgeting & cost efficiencies
  • Sports sector experience is desirable and proven track record of representing premium rights holders
  • Familiarity with sponsorship contracts, effective partnership programmes and proven track record of rights delivery
  • Competent in standard Microsoft Programmes (Excel, PowerPoint etc.), CRM and databases
  • Strong team ethic and collaborative nature confident managing multiple stakeholders
  • Well organised with consistent attention to detail
  • Self-sufficient and proactive
  • Flexible and comfortable in a fast-paced working environment
  • Broad commercial acumen
  • High level of CRM and organisational skills to deliver consistent and relevant reporting

Hours of work: 35 hours per week plus 1 hour unpaid lunch break

Term: Full Time / Fixed term for 12 months

Location: Coventry Building Society Arena


  • Competitive Salary
  • *One times Death in Service benefit
  • *Two Wasps Men’s Home Fixture Season Ticket
  • Onsite discounts for food retail outlets
  • Staff Alpha Rewards Discount Scheme and EAP

*Following probation period

How to apply: Please email a covering letter complete with a CV to

Closing Date: 3rd August 2021